Head-to-Head Comparison
Local Grid vs. BrightLocal
Respectful, factual, and dated: all numbers below are from public pricing pages, August 2026.
| Feature / Capability | BrightLocal | Local Grid |
| Keywords per Campaign | Strict cap (5 keywords in base plans, costly add-ons) | Unlimited keywords within your monthly slot budget |
| Grid Geometries & Shapes | Rigid squares only (burns budget on empty water/forests) | Custom service polygons + drag-and-drop pins to real streets |
| Scan Frequency | Weekly at most (no daily scan option) | Configurable per campaign (daily, weekly, bi-weekly) |
| Maps 3-Pack + Organic SERP | Two completely separate disconnected tools | Unified coordinate grid: Maps / Organic / Dual Overlay |
| Sibling Cannibalization Radar | No | Automatic detection of overlapping brand listings |
| Citation Intelligence | Citation Tracker + paid upsell Builder ($2+/citation) | Full citation gap audit included in standard plans |
| Historical Data Migration | No | 1-Click CSV import from BrightLocal Grid exports |
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